Jenny George can be contacted for professional consultation on any of the topics listed here, and more. Please visit the contact page to reach her.

Things to think about regarding an Alcohol Management Plan.


  • Nature of event
  • Historic data of previous similar events
  • Expected number of attendees
  • Event location
  • Surrounding areas
  • Layout of venue/event
  • Patron supervision and harm prevention
  • Pre-loading and side-loading prevention strategies
  • Entry and exit control systems
  • Wrist banding
  • Pass outs
  • Crowd mood and patron profiling
  • Medical cover and chill out areas
  • Security cover
  • Adequate lighting
  • Emergency procedures
  • General tidiness during event – rubbish and sanitation
  • Water supply
  • Patron foot traffic flow
  • Vehicle traffic control
  • Shelter from weather for staff and patrons
  • Many varied activities planned for patrons


  • Staff induction, training and care
  • Bar staff
  • Gate staff
  • Security staff

Food and Beverages:

  • Type and conditions of licence and consent
  • Age and access verification
  • Intoxication monitoring
  • Bar queuing system
  • Providing and promoting food and low or no alcohol beverages
  • Water promotion
  • Hours of sale
  • Drink sizes
  • Alcohol % of beverages
  • Drink pricing
  • Serves per patron


  • Licence, consent and funding applications
  • Pre, during and post event briefings and analysis with all organisations involved
  • Pre-messaging and branding
  • Promotion of event and signage at event
  • Communication systems

Further reading material can be found at the Health Promotion Agency website.

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